About Us


I’m a mom, wife, sister, entrepreneur, and risk taker from North Carolina. My work blends business, strategy, lifestyle, and storytelling in a way that allows people to build businesses that shape the world to be a better place. The process of momship and business ownership and life has been a delicious mix of messy, exhilarating, devastating, and exciting moments. Along the way we have gotten some of it right, hitting the Inc 500/5000 for five straight years and landing #5 on the NY Times Bestseller List. We’ve also messed a lot of things up. It positions us perfectly to help more good people do more good work in the world.


Always irreverent and brutally honest, I disrupt any business conversation I enter by making it more logical, less emotional, and more profitable. I follow this approach because I know that making the logical best decision will always yield the best results. I left my job as Marketing Director for the nation’s largest Not-For-Profit Educational Theater to run all things Driven Inc, to the tune of over $7 million a year. By helping people realize their potential, I believe anyone can build a profitable brand.

BRIAN STARK Chief Operating Officer

As the Chief of Operations for Driven, Inc, I understand the importance of a well-oiled machine. As a veteran of the coaching industry, I am primed to make sure the Driven team puts their best foot forward each day. I have combined my coaching expertise with a solid marketing background to empower small business owners to embrace marketing tactics. In the same vein, I’ve helped lead Driven, Inc to year-over-year growth and success.


As the CEO of Driven Inc., I help my clients build businesses that stand out and let them reap the rewards of entrepreneurship. Since 2004, I’ve worked in leadership roles with various organizations in the Washington, DC area. In 2015, I decided to join Suzanne Evans in order to help entrepreneurs build their brands and make a lasting impact.

JAMES ROCHE Director of Coaching & Strategy

I help each of my clients build a sustainable business, make a greater impact, and enjoy a freedom-based lifestyle. Since 2005 I’ve worked with thousands of entrepreneurs and thought leaders all over the world, including CEOs of Inc. 500 companies, authors, and service-based professionals such as coaches, consultants, and wellness practitioners. In 2015, my wife, Melanie, and I fulfilled a lifelong dream and moved full-time to Amsterdam, where we enjoy classical music, art, and bicycling through the Dutch countryside.

DAVID VANCE Creative Director of Driven Media

As the Creative Director for Driven Media, I specialize in delivering digital content, video and marketing, I help my clients build a sustainable business, make a greater impact, and reap the rewards. Since 2012, I’ve made video content for hundreds of entrepreneurs and companies, including NBC/Universal, along with service-based professionals such as coaches, consultants, and wellness practitioners. I believe that with the right content strategy, your brand can reach its true potential and look great in the process.


Through the direct sales business, I found that my passion was to train, inspire, and mentor women to be their very best. In 2010, I chose to follow my heart and purpose in life and became the Make Six-Figures Work-from-Home Coach in order to help other women unlock and apply their own potential through my coaching, business strategizing, and mentoring. I’m ready to mentor you to greatness, connect you with like-minded women and entrepreneurs, and share my firsthand experience on how to make six-figure salaries by running with your dream, your way.


I show entrepreneurs worldwide the secrets to breakthrough profits with seductive messaging, sizzling signature products, and launches that rake in the revenue. As the founder of ProfitSeduction.com, I recovered from the devastating real estate crash to build a year-after-year six-figure business using the same secrets I share in my products, presentations, and my work with clients. I’ve spoken on high profile stages across the country and am in high demand for my sizzling messaging secrets that drive powerful profit windfalls for entrepreneurs and business owners.


My marketing system helps service-based small businesses, coaches, practitioners, and more learn to authentically market their services, so they can attract more clients and make more money, while staying in integrity with their passion and purpose. Following over 25 collective years of spiritual studies, as well as extensive marketing and publicity experience, I created my own coaching business to help others connect with their life purpose and start living the life they truly desire. I have combined my coaching experience with their marketing background to empower small business owners to embrace marketing so they feel good about the way they are getting their message to the world.

driven inc

601 W Main Street, Unit A
Carrboro, NC 27510


Connect With US

Driven Consulting, Inc., Coaching, Carrboro, NC